RealYou progress this week.
RealYou is at the halfway point of its six-month build, with a functional prototype targeted for the end of June. This week the team is applying the final brand palette across the prototype and site, refining the portal experience, and benchmarking video models for the personalized segments. The 63-day program structure and daily ritual are now locked, so the build can move at pace toward the August beta.
Brand and website
In progress
therealyou.ai in build
The brand identity is locked, with the hand-drawn, stamp-style direction and the navy and amber palette, and the therealyou.ai website is being built out section by section. Content and search infrastructure continues alongside, with the program language reworked into universal, source-independent terms.
| Task | Owner | When | Notes |
|---|---|---|---|
| Final palette applied | AIDM | This week | Navy and amber palette applied across the prototype and site. |
| Sales page | AIDM | This week | Sales page added to the website. The "Meet the RealYou" demo walkthrough follows once the prototype is signed off and the build starts. |
| Website copy | AIDM | This week | Site copy refined into universal language. |
| Website sections | AIDM | Ongoing | How It Works, Program, and Insights sections in build. |
| Social media automation | AIDM | Planned | Contracted social automation scoped for the marketing rollout. |
Video platform
Prototype review
Model testing and review
The video platform will be a full build from scratch. Right now it is in prototype review: testing models and samples and the continuity approach before the build begins. The format is locked, narration-based personalized segments at a high-definition standard, built to stitch short clips into longer, fluid segments.
| Task | Owner | When | Notes |
|---|---|---|---|
| Second-round video model testing | AIDM | This week | A second round at full 1080p, with longer videos and richer prompts, plus a sample this week. |
| Video sample | AIDM | End of week | A 30-second to 1-minute transition-quality sample. |
| Continuity layer | AIDM | In progress | Chaining the short clips cleanly across a full video, alongside resolving the processing-latency bottleneck. |
Go to market strategy
In progress
Launch plan and marketing
With the 63-day program defined and the prototype in hand, the focus is shifting to the go-to-market plan. The path runs through an August beta to the September launch, positioned for both individual users and professional markets such as coaches, therapists, and workplace programs. Marketing implementation and a post-launch plan are now getting underway alongside the final build.
| Task | Owner | When | Notes |
|---|---|---|---|
| Marketing implementation | AIDM | This week | Marketing rollout and landing-page work beginning now. |
| Three-phase experience | AIDM | This week | Confirming whether the Gather, Process, and Reframe phases change the daily user steps or set the program timeline. |
| Token mechanic update | AIDM | This week | Cancel-and-reassign option added for tokens that have not been redeemed. |
| Prototype review | RealYou team | Next 2 weeks | The site is now in your hands to click through. Honest reactions, big and small, welcome. |
| Go-to-market plan | AIDM | In progress | Phasing toward the August beta and the September launch, for individual and professional markets. |
| Future-phase scope | AIDM | Parked | Multi-tier pricing with token mechanics and an in-app coach, long-form stitched video, the merchandise storefront, and sovereign hosting tracked as future phases or change orders, separate from the current build. |
Recently delivered
Recently delivered, past 2 weeks.
What was completed between May 18th and May 30th, 2026.
6 items
Brand and website
| May 30th | Final brand palette resolved: navy and amber. |
| May 27th | Website copy reworked into universal language for client review. |
Video platform
| May 27th | Video format locked: narration-based personalized segments at a high-definition standard. |
| May 22nd | Video model and cost comparison delivered to inform the pricing decision. |
Go to market strategy
| May 27th | Program structure locked: three phases, Gather, Process, and Reframe, with a six-step daily ritual. |
| May 27th | Portal prototype completed. |
Meetings
Meeting cadence and on-site visits.
Bi-weekly Wednesday client reviews, off-week executive AI training with Mark and Matt, plus the RealYou team's internal Thursday sync that consolidates feedback.
5 meetings
| Date | Meeting | Agenda |
|---|---|---|
| Wed, Jun 3, 2026 | Executive AI training | AI assistants versus AI agents (Mark and Matt) |
| Thu, Jun 4, 2026 | RealYou check-in (Keith and Matt) | Build progress and marketing rollout |
| Wed, Jun 10, 2026 | Bi-weekly client review | Marketing implementation and go-to-market plan |
| Wed, Jun 17, 2026 | Executive AI training | Off-week session |
| Wed, Jun 24, 2026 | Bi-weekly client review | Functional prototype and post-launch plan |