RealYou progress this week.
RealYou is in build. The functional prototype is targeted for the end of June and the platform build starts early July. This week the team runs the third AI training session, Sanskriti updates the website designs and content, and we keep refining the prototype ahead of the team's sign-off next week. Video work continues across models, with face swaps in the personalized segments. The beta launches in mid-August.
Brand and website
In progress
therealyou.ai in build
The brand identity is locked, with the hand-drawn, stamp-style direction and the blue and amber palette, and the therealyou.ai website is being built out section by section. This week Sanskriti updates the website designs and content, and we keep refining the prototype ahead of the RealYou team's sign-off next week. Content and search infrastructure continues alongside, with the program language reworked into universal, source-independent terms.
| Task | Owner | When | Notes |
|---|---|---|---|
| Website design and content update | AIDM | This week | Sanskriti updating the website designs and content this week. |
| Prototype update | AIDM | This week | Editing and refining the prototype this week while we wait for the team's detailed review. |
| Prototype sign-off | RealYou team | Next week | RealYou team sign-off on the updated prototype. |
| Social media automation | AIDM | Planned | Contracted social automation scoped for the marketing rollout. |
Video platform
Prototype review
Model testing and review
The video platform will be a full build from scratch. Right now it is in prototype review: testing models and samples and the continuity approach before the build begins. The format is locked, narration-based personalized segments at a high-definition standard, built to stitch short clips into longer, fluid segments.
| Task | Owner | When | Notes |
|---|---|---|---|
| Video work across models | AIDM | This week | Video work continues across models, with face swaps in the personalized segments. |
| Second-round video model testing | AIDM | This week | A second round at full 1080p, with longer videos and richer prompts, plus a sample this week. |
| Video sample | AIDM | End of week | A 30-second to 1-minute transition-quality sample. |
| Continuity layer | AIDM | In progress | Chaining the short clips cleanly across a full video, alongside resolving the processing-latency bottleneck. |
Go to market strategy
In progress
Launch plan and marketing
With the 63-day program defined and the prototype in hand, the focus is shifting to the go-to-market plan. The path runs through an August beta to the September launch, positioned for both individual users and professional markets such as coaches, therapists, and workplace programs. Marketing implementation and a post-launch plan are now getting underway alongside the final build.
| Task | Owner | When | Notes |
|---|---|---|---|
| AI training session three | AIDM | This week | Running the third AI training session with the team this week. |
| Marketing implementation | AIDM | Planned | Marketing rollout and landing-page work as part of the go-to-market plan. |
| Three-phase experience | AIDM | This week | Confirming whether the Gather, Process, and Reframe phases change the daily user steps or set the program timeline. |
| Token mechanic update | AIDM | This week | Cancel-and-reassign option added for tokens that have not been redeemed. |
| Website prototype edits | RealYou team | This week | Please send your latest edits on the website prototype this week so we can fold them into the build. Honest reactions, big and small, welcome. |
| Go-to-market plan | AIDM | In progress | Phasing toward the August beta and the September launch, for individual and professional markets. |
| Future-phase scope | AIDM | Parked | Multi-tier pricing with token mechanics and an in-app coach, long-form stitched video, the merchandise storefront, and sovereign hosting tracked as future phases or change orders, separate from the current build. |
Recently delivered
Recently delivered, past 2 weeks.
What was completed between May 27th and June 13th, 2026.
7 items
Brand and website
| Jun 13th | Website copy updated to the universal RealYou language. |
| Jun 12th | Colour direction locked to blue and amber. |
| May 30th | Final brand palette resolved: blue and amber. |
| May 27th | Website copy reworked into universal language for client review. |
Video platform
| May 27th | Video format locked: narration-based personalized segments at a high-definition standard. |
Go to market strategy
| May 27th | Program structure locked: three phases, Gather, Process, and Reframe, with a six-step daily ritual. |
| May 27th | Portal prototype completed. |
Meetings
Meeting cadence and on-site visits.
Bi-weekly Wednesday client reviews, off-week executive AI training with Mark and Matt, plus the RealYou team's internal Thursday sync that consolidates feedback.
3 meetings
| Date | Meeting | Agenda |
|---|---|---|
| Wed, Jun 17, 2026 | Executive AI training | Third AI training session with the team |
| Wed, Jun 24, 2026 | Bi-weekly project review | Functional prototype and post-launch plan |
| Wed, Jul 8, 2026 | Bi-weekly project review | Platform build kickoff |